Back in 2000 and before, there was evidence that users sit down and “routinely” browse their favorite web sites. See the table.
Consider that these numbers suggest that average users browse about once per day to 5 web sites. They view about 7 sub-pages at each site (36 pageviews) - their whole session (routine) lasting 30 minutes.
Consider yourself falling into this pattern just by browsing for news (two sites), then weather, then stocks, then email. With the extreme advances in web technologies, businesses flooding the web with services, and the ever increasing numbers of households with broadband, you probably do a lot more!
These “Routine” habits already exist. I've been touting that “Web Routines” are an opportunity to capture user loyalty and understand user interests.
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Friday, March 7, 2008
Web Routines - InfoPorn 2000
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